The main takeaways I want you to hear are this:
Most digital marketing advice out there is about getting traffic.
Instead, I challenge you to build a proper foundation first:
- Build out robust digital analytics before anything else
- Market to fewer people, not more
- Build a culture of A/B testing everything
- Become the expert in your niche
- Make content beyond blog posts
From there, you are set up to grow an incredible amount as a startup.
If you are interested in having someone build a plan using these principles but customized to your business and industry, feel free to reach out to me: Kole@KoleMcRae.com. Consultations are always free.
A big thanks to my wife Shawna O'Flaherty for ideas and all the support!