Hi! I'm Kole. #

Kole McRae specifically. Though not many people have Kole as a first name.

I am a digital marketing consultant who has been in this industry for 15 years now (I just checked! It makes me feel old...)

As a consultant, I have worked with hundreds of startups of all sizes and helped them grow. Some have gone from solopreneurs to international sensations.

On top of consulting, I also teach this stuff at Toronto Metropolitan University, helping students get hands on with digital marketing. Hopefully this means I have gotten good at taking the theory and turning it into something actionable for you.

That's probably enough of an intro, you don't need me to yammer on. Let's get to the actual content - read on!

I also want to answer a question that may be on your mind:

Why is this book free?

If it's as valuable as I say it is, why wouldn't I charge for it?

To that, I want to give you an insight: did you know that a ton of Michelin star restaurants have cook books?

These books go into great detail on how they make the food. They include the full ingredients and step-by-step guides for everything they serve in their restaurant. They even include helpful (and beautiful!) photos to go with the instructions.

So... why would you bother going and paying astronomical amounts to eat at them?

This book is my cook book. I'll tell you what to do and how, but often you might need more. You might need tips tailored to your business and industry, or maybe you need more technical info on exactly how to set something up.

If this is my cook book, my consulting is the full-blown Michelin restaurant experience.